Pantone Color of 2023 is Viva Magenta 18-1750, a bright, punchy fuchsia-meets-red that the company describes as “brave and fearless.” We’re about to start seeing it everywhere even in weddings.
“It is a shade rooted in nature descending from the red family and expressive of a new signal of strength,” Pantone writes on their announcement. “Viva Magenta is brave and fearless, and a pulsating color whose exuberance promotes a joyous and optimistic celebration, writing a new narrative.” If “joyous and optimistic” isn’t an apt description for a wedding color palette, we don’t know what is.
Thinking about working Viva Magenta into your own big-day design? While it’s certainly bold, it’s a color that works surprisingly well in the scope of wedding celebrations. Whether you want to commit and plan an entirely magenta-toned celebration or pepper it in throughout your big-day design, there’s an option for everyone.
Here, we’re sharing our favorite ways to make Viva Magenta part of your wedding design in 2023.
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Schedule your first fitting about 4-5 weeks before your wedding date, at the absolute latest. This first fitting will usually coincide with the delivery of your actual garment to the shop or boutique, as most bridal businesses do not tend to carry large inventories of different garment sizes.
Prepare by wearing the undergarments, especially your bra, and the shoes you plan to wear at your wedding. Your undergarments will greatly influence the shape of your body
Think ahead and shop well in advance. Most designers require four to six months to produce a gown so you should be shopping at least nine months in advance. Some brides purchase their gowns as much as 18 months before the big day. Shopping early will give you the most choices.
You’ll often get the widest range of choices at an independent bridal salon that can do special orders from designers with distinctive styles, rather than the mass market chain stores.
Find out if you should make an appointment with the store where you intend to look at wedding dresses. Many bridal salons prefer to have brides make appointments, and some require it. Find out ahead of time. If you make an appointment but need to cancel, let the store know in plenty of time. If you are not considerate enough to cancel an appointment properly, you are not enough of a grownup to be getting married.