Thinking about working Pantone’s Color of 2023 “Viva Magenta” into your own event design?

Pantone Color of 2023 is Viva Magenta 18-1750, a bright, punchy fuchsia-meets-red that the company describes as “brave and fearless.” We’re about to start seeing it everywhere even in weddings.

“It is a shade rooted in nature descending from the red family and expressive of a new signal of strength,” Pantone writes on their announcement. “Viva Magenta is brave and fearless, and a pulsating color whose exuberance promotes a joyous and optimistic celebration, writing a new narrative.” If “joyous and optimistic” isn’t an apt description for a wedding color palette, we don’t know what is.

Thinking about working Viva Magenta into your own big-day design? While it’s certainly bold, it’s a color that works surprisingly well in the scope of wedding celebrations. Whether you want to commit and plan an entirely magenta-toned celebration or pepper it in throughout your big-day design, there’s an option for everyone.
Here, we’re sharing our favorite ways to make Viva Magenta part of your wedding design in 2023.

Ideas to incorporate a Statement with Floral Piece

Floral Runner is a great way to make a reception statement at your wedding reception. Lush overflowing with bougainvillea, as well as roses and ranunculus, like this one created by Viva Flor, is guaranteed to make a statement.

Making your bouquet a focal point.
Bold color flowers in mixed contrast of variety shapes gives natural balance and attention to look of the bride.
Look of the bride will set the mood and create a memorable statement at every captured photos.

Pairing magenta linens with accents like gold charger, can help create balance.
For an extra pop of color, you can further bring Viva Magenta into your table scapes with magenta-toned menu cards.


Creating an arch with “Viva Magenta” outdoors will pop with any natural backdrop setting. Style and color will create a romantic and vibrant setting to your wedding. A definite statement piece.

A fun linen on your dessert table is a great way to draw attention to your wedding cake—or trio of cakes. This bright pink option made the otherwise simple white cakes pop.

Here, an abundant display of magenta roses climbed reception walls, creating an unmissable backdrop for a sweetheart table.

“Viva Magenta” plays surprisingly well with a variety of other colors. including blue. Style them into your stationaries in the form of illustrations, envelope liners, and other fun accents.

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